Controversy hit France last week after a new law was passed regarding the health of models in the country. The law states that It is illegal to employ dangerously skinny, malnourished models and anyone charged with this offence could face a maximum of six months in prison and a £55,000 fine. Oosh, France are not messing around.
Whilst most of the High Fashion twitter “community” expressed their outrage at the new law, I am in favour of it. France is one of the biggest fashion capitals in the world and their industry influence the world’s clothes all year round. So why is it not OK for them to influence the way beauty is perceived and improve the health of models?
So if fashion really is a reflection of society then why is this new law such an issue? In French society the average woman’s BMI is 23, already the lowest in the EU. The law states that employing any model below a BMI of 18.5 is punishable, but surely if the catwalk reflects what we see everyday on the streets this shouldnt be an issue.
The newfound sex appeal on the SS15 runway shows that thin is definitely not in. Sexy. A word so often associated with curves, ass and bustiness, which are rarely found in malnourished models with a BMI below 18.5. So why not move with the trends? After all France is one of the most fashionable countries in the world.
Fashion is responsible for so many revolutions, so why can we not use it to promote healthy eating and give girls, especially young ones, a healthier perception of what is beautiful in society. Fashion is an expression of personality, not every strong fashionista should be munching lamely on a lettuce leaf.
Fashion is about the clothes and maybe now with these new laws we can get back to that. The focus on competition between thin models and the thigh gap strutting under that stunning couture dress. Maybe now the art within the fashion can be celebrated by everyone because let’s face it, who has the energy to party after an already exhausting runway on 500 calories?
Kate Upton and Snejana, two of my favourite models, however often when I see Snejana on the runway I am distracted from the designer’s work by her painfully thin legs, Frances new law will prevent this and will make the fashion industry a much more body positive place for sure and I am behind it all the way. I can only hope the other fashion capitals follow suit!
Let me know what you think!